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Fendi

Fendi

The story of Fendi began in 1925 when Edoardo Fendi and his wife opened in Rome a small shop of leather goods and fur. In the sixties, due to the collaboration with Karl Lagerfeld, the Maison revolutionizes the idea of fur and creates the famous 'Fun Fur', the double F that  became the famous logo.In the  nineties the daughter Silvia Ventu...

Fendi

The story of Fendi began in 1925 when Edoardo Fendi and his wife opened in Rome a small shop of leather goods and fur. In the sixties, due to the collaboration with Karl Lagerfeld, the Maison revolutionizes the idea of fur and creates the famous 'Fun Fur', the double F that  became the famous logo.In the  nineties the daughter Silvia Venturini Fendi started as the creative director of the company and  created  the famous It Bag as the Baguette and Peekaboo, loved by the Jet Set world.

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